Vanguard Prepares to Offer Access to Crypto ETFs Amid Shifting Regulatory Landscape

Vanguard, the $10 trillion asset management giant, is laying the groundwork to provide brokerage clients with access to select cryptocurrency exchange-traded funds (ETFs). This marks a significant pivot for the traditionally conservative firm, which had previously resisted crypto offerings.

The move follows mounting client demand and a more favorable regulatory environment under the Trump administration. While Vanguard isn't developing proprietary crypto products like competitor BlackRock, it's evaluating third-party ETF options. "They're being very methodical in their approach," noted a source familiar with the plans, emphasizing Vanguard's cautious adaptation to evolving market dynamics.

This development coincides with the SEC's recent softening stance on digital assets, including dropped enforcement cases and new regulatory frameworks. The potential entry of such a massive traditional finance player could accelerate institutional crypto adoption.